Tuesday, October 25, 2011

The “Best” Scotch

In early August of this year I attended a military aircraft conversion pre-event mixer.  I brought a bottle of Johnny Walker Blue label (still in the box) for the occasion.  I did one lap around the room, shaking hands and making sure the bottle could be seen.  This exhibition was calculated to generate interest before I stepped outside into the veranda area to set up “shop.” 

It wasn’t long before curiosity got the best of some and they started to gravitate toward the bottle and, by extension, me.  Once I had gathered a small group, I opened the bottle and distributed samples for people to try.  It was a very short wait before people started asking questions.   One of the most common questions that night was “Is this the best scotch on the market?”

What is the best scotch is a very common question.  Forgive me for answering a question with a question but, “Who makes the best hamburger or who makes the best pizza,” is my usual response.  We all enjoy different tastes, and what one person truly enjoys might not be another person’s cup of tea.  So there is no “best” scotch (in my opinion), rather which scotches appeal to more people than others or which scotch exemplifies those characteristics I enjoy most.  In the case of the Johnny Walker Blue, its mystique lies in a very successful advertising/marketing campaign and high cost.  Because it is outside of your average drinkers cost comfort zone, it takes on the character of being a special treat when available.  Now don’t get me wrong, Blue Label is an excellent blended scotch, but it is not the rarest thing that Johnny Walker creates, nor is it better than other comparably priced single malt scotches. 

So let me finish by saying that you are the one that decides what the best scotch is.  One of the things you will come to realize over time is that you will develop more than one “best” or “favorite.”  Today, JB Blue might be it.  In a month or two from now you may think something different. 

Slainte

PS:  The Breslin” makes the best burgers and “Rays Pizza” makes the best pizza.  ;)

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